Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Follow up with prospects at different touch points with the aim of closing
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Job Requirements
• Diploma / degree in marketing or related field
• Proven work experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools
• Experience in setting up and optimizing Google Adwords campaigns
• Strong analytical skills and data-driven thinking
• Ability to communicate and present to prospects in different touch points
• Knowledge of video and image editing software
• Knowledge of content management software
• Ability to work remotely (partially) and with minimum supervision
• Up-to-date with the latest trends and best practices in online marketing and measurement
Deadline 30th April 2022
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Caplora is the most established selective over-subscribed online home school based in Kenya. It offers an unrivaled British education that will enable your child to progress to any university in the world including Strathmore ,Nairobi University etc and the top US and UK Universities.
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