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Digital Marketing Specialist

Job description

Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

• Design, build and maintain our social media presence

• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

• Identify trends and insights, and optimize spend and performance based on the insights

• Brainstorm new and creative growth strategies

• Plan, execute, and measure experiments and conversion tests

• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

• Instrument conversion points and optimize user funnels

• Follow up with prospects at different touch points with the aim of closing

• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Job Requirements

• Diploma / degree in marketing or related field

• Proven work experience in digital marketing

• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

• Experience in optimizing landing pages and user funnels

• Experience with A/B and multivariate experiments

• Solid knowledge of website analytics tools

• Experience in setting up and optimizing Google Adwords campaigns

• Strong analytical skills and data-driven thinking

• Ability to communicate and present to prospects in different touch points

• Knowledge of video and image editing software

• Knowledge of content management software

• Ability to work remotely (partially) and with minimum supervision

• Up-to-date with the latest trends and best practices in online marketing and measurement

Deadline 30th April 2022