Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Follow up with prospects at different touch points with the aim of closing
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Job Requirements
• Diploma / degree in marketing or related field
• Proven work experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools
• Experience in setting up and optimizing Google Adwords campaigns
• Strong analytical skills and data-driven thinking
• Ability to communicate and present to prospects in different touch points
• Knowledge of video and image editing software
• Knowledge of content management software
• Ability to work remotely (partially) and with minimum supervision
• Up-to-date with the latest trends and best practices in online marketing and measurement
Deadline 30th April 2022
